Work
Selected work
Four case studies on building design foundations, evolving complex products, and designing AI into the workflows people already use.
October
‹ ›
M
T
W
T
F
S
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Email notifications
Auto-confirm requests
Sync with calendar
Guest name
Maria Alvarez
As it appears on the booking.
All
Arriving
Departing
In-house
Blocked
Status
Status (2)
✓
Confirmed
✓
Pending
Cancelled
Discard changes?
×
Your unsaved edits will be lost. This can’t be undone.
Cancel
Discard
Web design system
Consistency without uniformity.
A responsive design system for a complex SaaS platform, built from zero.
Created and owned · Responsive web
Read case study →
9:41
Good morning, Sam
My properties
This month
This year
Occupancy
78%
Earnings
$12,480
Upcoming stays
Lakeview Cottage
Oct 12 – 15 · 3 nights
Confirmed
Harbor Loft
Oct 16 – 21 · 5 nights
Confirmed
Pine Suite
Oct 22 – 24 · 2 nights
Pending
Home
Calendar
Statements
Profile
Owner app
Native app A
9:41
Seaside Loft
Oct 12 – 15 · 2 guests
Confirmed
Check-in in 2 days
Check-in
From 4:00 PM
›
Wi-Fi
Network and password
›
House guide
Parking, trash, quiet hours
›
Get directions
Trip
Explore
Messages
Profile
Guest app
Native app B
9:41
Tuesday, Oct 14
Today’s cleans
5 of 8 done
3 left
All
To do
Done
Harbor Loft
Checkout clean · 10:00
MR
Pine Suite
Inspection · 11:30
JT
✓
Cedar Cabin
Checkout clean · 9:00
AL
Today
Schedule
Team
Profile
Housekeeping app
Native app C
Native design system
One foundation. Three apps.
A design system for three native iOS and Android apps, with tokens for every app in light and dark mode.
Proposed and set the foundation · iOS and Android
Read case study →
Inbox
Messages
Threads
⌕
Search conversations
All
Unread
Assigned to me
Snoozed
MA
Maria Alvarez
9:42
Could we check in a little earlier on Thursday?
JC
James Chen
OTA
9:15
Is parking included with the loft?
HK
Housekeeping
Note
8:58
Unit 4B ready after 2 PM inspection.
RO
Rosa Okafor
SMS
Yesterday
Thanks! The code worked perfectly.
DK
Daniel Kim
Yesterday
Requesting an invoice for our stay.
AR
Ana Rossi
OTA
Mon
Do you allow small dogs?
TL
Tom Lee
SMS
Mon
Running about 30 minutes late.
CONTACT
MA
Maria Alvarez
Returning guest · 3 stays
maria.a@example.com
Phone
(555) 014-2290
RESERVATION
Property
Harbor Loft
Dates
Oct 16 – 21
Guests
2 adults
Status
Confirmed
MA
Maria Alvarez
Harbor Loft · Oct 16 – 21
Assign
Snooze
Archive
Today
Maria Alvarez
Email · 9:42
Hi! We land early on Thursday. Could we check in a little before 4 PM?
Sam Rivera
Internal note
9:48
Cleaners finish around 1 PM. Early check-in looks possible.
You
Email · 9:51
Hi Maria, happy to help. We can have the loft ready by 2 PM on Thursday. I’ll send the door code that morning.
SMS
Internal note
Thanks for letting us know. Your door code will arrive Thursday at 8 AM.
Saved replies
Templates
✦ Improve with AI
Send
SMS
OTA
Internal note
Unified Inbox
Two ways to work. One inbox.
A unified communication workspace that evolves the product without breaking how people work.
Design lead · Web
Read case study →
✦
Business context
Teaches the AI assistant how the business works
Markets
Coastal towns · weekend getaways
Writing style
Warm, concise, and local. Never pushy.
Seasonality
Peak June – August · quiet winters
Do’s and don’ts
Do: recommend local spots
Don’t: use emojis
✦
Writing in your brand voice…
✦
AI suggestions
1 of 3
Harbor Loft
HEADLINE
Cozy loft near the harbor
Sunlit harbor loft, steps from the waterfront
DESCRIPTION
Nice loft. Close to restaurants. Good for couples.
Wake up to harbor views in this bright, open loft. Walk to cafés and the waterfront, then unwind on the private balcony.
Approve
Edit
Regenerate
AI as a platform capability
AI that already knows the business.
AI as a shared capability across the platform, powered by persistent business context.
Design lead · Web
Read case study →
Additional work, including dashboards, reporting, scheduling, and integrations, is available to walk through in conversation.
Product design leader. Design functions,
systems, and products for complex SaaS.
Work
Web design system
Native design system
Unified Inbox
AI capability
About
About
Résumé
Contact
aln.dohotaru@gmail.com
© 2026 Alina Dohotaru
Visuals are original illustrations and do not depict proprietary product screens.
Work
Selected work
Four case studies on building design foundations, evolving complex products, and designing AI into the workflows people already use.
October
‹ ›
M
T
W
T
F
S
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Email notifications
Auto-confirm requests
Sync with calendar
Guest name
Maria Alvarez
As it appears on the booking.
All
Arriving
Departing
In-house
Blocked
Status
Status (2)
✓
Confirmed
✓
Pending
Cancelled
Discard changes?
×
Your unsaved edits will be lost. This can’t be undone.
Cancel
Discard
Web design system
Consistency without uniformity.
A responsive design system for a complex SaaS platform, built from zero.
Created and owned · Responsive web
Read case study →
9:41
Good morning, Sam
My properties
This month
This year
Occupancy
78%
Earnings
$12,480
Upcoming stays
Lakeview Cottage
Oct 12 – 15 · 3 nights
Confirmed
Harbor Loft
Oct 16 – 21 · 5 nights
Confirmed
Pine Suite
Oct 22 – 24 · 2 nights
Pending
Home
Calendar
Statements
Profile
Owner app
Native app A
9:41
Seaside Loft
Oct 12 – 15 · 2 guests
Confirmed
Check-in in 2 days
Check-in
From 4:00 PM
›
Wi-Fi
Network and password
›
House guide
Parking, trash, quiet hours
›
Get directions
Trip
Explore
Messages
Profile
Guest app
Native app B
9:41
Tuesday, Oct 14
Today’s cleans
5 of 8 done
3 left
All
To do
Done
Harbor Loft
Checkout clean · 10:00
MR
Pine Suite
Inspection · 11:30
JT
✓
Cedar Cabin
Checkout clean · 9:00
AL
Today
Schedule
Team
Profile
Housekeeping app
Native app C
Native design system
One foundation. Three apps.
A design system for three native iOS and Android apps, with tokens for every app in light and dark mode.
Proposed and set the foundation · iOS and Android
Read case study →
Inbox
Messages
Threads
⌕
Search conversations
All
Unread
Assigned to me
Snoozed
MA
Maria Alvarez
9:42
Could we check in a little earlier on Thursday?
JC
James Chen
OTA
9:15
Is parking included with the loft?
HK
Housekeeping
Note
8:58
Unit 4B ready after 2 PM inspection.
RO
Rosa Okafor
SMS
Yesterday
Thanks! The code worked perfectly.
DK
Daniel Kim
Yesterday
Requesting an invoice for our stay.
AR
Ana Rossi
OTA
Mon
Do you allow small dogs?
TL
Tom Lee
SMS
Mon
Running about 30 minutes late.
CONTACT
MA
Maria Alvarez
Returning guest · 3 stays
maria.a@example.com
Phone
(555) 014-2290
RESERVATION
Property
Harbor Loft
Dates
Oct 16 – 21
Guests
2 adults
Status
Confirmed
MA
Maria Alvarez
Harbor Loft · Oct 16 – 21
Assign
Snooze
Archive
Today
Maria Alvarez
Email · 9:42
Hi! We land early on Thursday. Could we check in a little before 4 PM?
Sam Rivera
Internal note
9:48
Cleaners finish around 1 PM. Early check-in looks possible.
You
Email · 9:51
Hi Maria, happy to help. We can have the loft ready by 2 PM on Thursday. I’ll send the door code that morning.
SMS
Internal note
Thanks for letting us know. Your door code will arrive Thursday at 8 AM.
Saved replies
Templates
✦ Improve with AI
Send
SMS
OTA
Internal note
Unified Inbox
Two ways to work. One inbox.
A unified communication workspace that evolves the product without breaking how people work.
Design lead · Web
Read case study →
✦
Business context
Teaches the AI assistant how the business works
Markets
Coastal towns · weekend getaways
Writing style
Warm, concise, and local. Never pushy.
Seasonality
Peak June – August · quiet winters
Do’s and don’ts
Do: recommend local spots
Don’t: use emojis
✦
Writing in your brand voice…
✦
AI suggestions
1 of 3
Harbor Loft
HEADLINE
Cozy loft near the harbor
Sunlit harbor loft, steps from the waterfront
DESCRIPTION
Nice loft. Close to restaurants. Good for couples.
Wake up to harbor views in this bright, open loft. Walk to cafés and the waterfront, then unwind on the private balcony.
Approve
Edit
Regenerate
AI as a platform capability
AI that already knows the business.
AI as a shared capability across the platform, powered by persistent business context.
Design lead · Web
Read case study →
Additional work, including dashboards, reporting, scheduling, and integrations, is available to walk through in conversation.
Product design leader. Design functions,
systems, and products for complex SaaS.
Work
Web design system
Native design system
Unified Inbox
AI capability
About
About
Résumé
Contact
aln.dohotaru@gmail.com
© 2026 Alina Dohotaru
Visuals are original illustrations and do not depict proprietary product screens.
Work
Selected work
Four case studies on building design foundations, evolving complex products, and designing AI into the workflows people already use.
October
‹ ›
M
T
W
T
F
S
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Email notifications
Auto-confirm requests
Sync with calendar
Guest name
Maria Alvarez
As it appears on the booking.
All
Arriving
Departing
In-house
Blocked
Status
Status (2)
✓
Confirmed
✓
Pending
Cancelled
Discard changes?
×
Your unsaved edits will be lost. This can’t be undone.
Cancel
Discard
Web design system
Consistency without uniformity.
A responsive design system for a complex SaaS platform, built from zero.
Created and owned · Responsive web
Read case study →
9:41
Good morning, Sam
My properties
This month
This year
Occupancy
78%
Earnings
$12,480
Upcoming stays
Lakeview Cottage
Oct 12 – 15 · 3 nights
Confirmed
Harbor Loft
Oct 16 – 21 · 5 nights
Confirmed
Pine Suite
Oct 22 – 24 · 2 nights
Pending
Home
Calendar
Statements
Profile
Owner app
Native app A
9:41
Seaside Loft
Oct 12 – 15 · 2 guests
Confirmed
Check-in in 2 days
Check-in
From 4:00 PM
›
Wi-Fi
Network and password
›
House guide
Parking, trash, quiet hours
›
Get directions
Trip
Explore
Messages
Profile
Guest app
Native app B
9:41
Tuesday, Oct 14
Today’s cleans
5 of 8 done
3 left
All
To do
Done
Harbor Loft
Checkout clean · 10:00
MR
Pine Suite
Inspection · 11:30
JT
✓
Cedar Cabin
Checkout clean · 9:00
AL
Today
Schedule
Team
Profile
Housekeeping app
Native app C
Native design system
One foundation. Three apps.
A design system for three native iOS and Android apps, with tokens for every app in light and dark mode.
Proposed and set the foundation · iOS and Android
Read case study →
Inbox
Messages
Threads
⌕
Search conversations
All
Unread
Assigned to me
Snoozed
MA
Maria Alvarez
9:42
Could we check in a little earlier on Thursday?
JC
James Chen
OTA
9:15
Is parking included with the loft?
HK
Housekeeping
Note
8:58
Unit 4B ready after 2 PM inspection.
RO
Rosa Okafor
SMS
Yesterday
Thanks! The code worked perfectly.
DK
Daniel Kim
Yesterday
Requesting an invoice for our stay.
AR
Ana Rossi
OTA
Mon
Do you allow small dogs?
TL
Tom Lee
SMS
Mon
Running about 30 minutes late.
CONTACT
MA
Maria Alvarez
Returning guest · 3 stays
maria.a@example.com
Phone
(555) 014-2290
RESERVATION
Property
Harbor Loft
Dates
Oct 16 – 21
Guests
2 adults
Status
Confirmed
MA
Maria Alvarez
Harbor Loft · Oct 16 – 21
Assign
Snooze
Archive
Today
Maria Alvarez
Email · 9:42
Hi! We land early on Thursday. Could we check in a little before 4 PM?
Sam Rivera
Internal note
9:48
Cleaners finish around 1 PM. Early check-in looks possible.
You
Email · 9:51
Hi Maria, happy to help. We can have the loft ready by 2 PM on Thursday. I’ll send the door code that morning.
SMS
Internal note
Thanks for letting us know. Your door code will arrive Thursday at 8 AM.
Saved replies
Templates
✦ Improve with AI
Send
SMS
OTA
Internal note
Unified Inbox
Two ways to work. One inbox.
A unified communication workspace that evolves the product without breaking how people work.
Design lead · Web
Read case study →
✦
Business context
Teaches the AI assistant how the business works
Markets
Coastal towns · weekend getaways
Writing style
Warm, concise, and local. Never pushy.
Seasonality
Peak June – August · quiet winters
Do’s and don’ts
Do: recommend local spots
Don’t: use emojis
✦
Writing in your brand voice…
✦
AI suggestions
1 of 3
Harbor Loft
HEADLINE
Cozy loft near the harbor
Sunlit harbor loft, steps from the waterfront
DESCRIPTION
Nice loft. Close to restaurants. Good for couples.
Wake up to harbor views in this bright, open loft. Walk to cafés and the waterfront, then unwind on the private balcony.
Approve
Edit
Regenerate
AI as a platform capability
AI that already knows the business.
AI as a shared capability across the platform, powered by persistent business context.
Design lead · Web
Read case study →
Additional work, including dashboards, reporting, scheduling, and integrations, is available to walk through in conversation.
Product design leader. Design functions,
systems, and products for complex SaaS.
Work
Web design system
Native design system
Unified Inbox
AI capability
About
About
Résumé
© 2026 Alina Dohotaru
Visuals are original illustrations and do not depict proprietary product screens.
Alina Dohotaru
Home
Work
About
Résumé
Contact
Work
Selected work.
Four case studies on building design foundations, evolving complex products, and designing AI into the workflows people already use.
October
‹ ›
M
T
W
T
F
S
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Email notifications
Auto-confirm requests
Sync with calendar
Guest name
Maria Alvarez
As it appears on the booking.
All
Arriving
Departing
In-house
Blocked
Status
Status (2)
✓
Confirmed
✓
Pending
Cancelled
Discard changes?
×
Your unsaved edits will be lost. This can’t be undone.
Cancel
Discard
Web design system
Consistency without uniformity.
A responsive design system for a complex SaaS platform, built from zero.
Created and owned · Responsive web
Read case study →
9:41
Good morning, Sam
My properties
This month
This year
Occupancy
78%
Earnings
$12,480
Upcoming stays
Lakeview Cottage
Oct 12 – 15 · 3 nights
Confirmed
Harbor Loft
Oct 16 – 21 · 5 nights
Confirmed
Pine Suite
Oct 22 – 24 · 2 nights
Pending
Home
Calendar
Statements
Profile
Owner app
Native app A
9:41
Seaside Loft
Oct 12 – 15 · 2 guests
Confirmed
Check-in in 2 days
Check-in
From 4:00 PM
›
Wi-Fi
Network and password
›
House guide
Parking, trash, quiet hours
›
Get directions
Trip
Explore
Messages
Profile
Guest app
Native app B
9:41
Tuesday, Oct 14
Today’s cleans
5 of 8 done
3 left
All
To do
Done
Harbor Loft
Checkout clean · 10:00
MR
Pine Suite
Inspection · 11:30
JT
✓
Cedar Cabin
Checkout clean · 9:00
AL
Today
Schedule
Team
Profile
Housekeeping app
Native app C
Native design system
One foundation. Three apps.
A design system for three native iOS and Android apps, with tokens for every app in light and dark mode.
Proposed and set the foundation · iOS and Android
Read case study →
Inbox
Messages
Threads
⌕
Search conversations
All
Unread
Assigned to me
Snoozed
MA
Maria Alvarez
9:42
Could we check in a little earlier on Thursday?
JC
James Chen
OTA
9:15
Is parking included with the loft?
HK
Housekeeping
Note
8:58
Unit 4B ready after 2 PM inspection.
RO
Rosa Okafor
SMS
Yesterday
Thanks! The code worked perfectly.
DK
Daniel Kim
Yesterday
Requesting an invoice for our stay.
AR
Ana Rossi
OTA
Mon
Do you allow small dogs?
TL
Tom Lee
SMS
Mon
Running about 30 minutes late.
CONTACT
MA
Maria Alvarez
Returning guest · 3 stays
maria.a@example.com
Phone
(555) 014-2290
RESERVATION
Property
Harbor Loft
Dates
Oct 16 – 21
Guests
2 adults
Status
Confirmed
MA
Maria Alvarez
Harbor Loft · Oct 16 – 21
Assign
Snooze
Archive
Today
Maria Alvarez
Email · 9:42
Hi! We land early on Thursday. Could we check in a little before 4 PM?
Sam Rivera
Internal note
9:48
Cleaners finish around 1 PM. Early check-in looks possible.
You
Email · 9:51
Hi Maria, happy to help. We can have the loft ready by 2 PM on Thursday. I’ll send the door code that morning.
SMS
Internal note
Thanks for letting us know. Your door code will arrive Thursday at 8 AM.
Saved replies
Templates
✦ Improve with AI
Send
SMS
OTA
Internal note
Unified Inbox
Two ways to work. One inbox.
A unified communication workspace that evolves the product without breaking how people work.
Design lead · Web
Read case study →
✦
Business context
Teaches the AI assistant how the business works
Markets
Coastal towns · weekend getaways
Writing style
Warm, concise, and local. Never pushy.
Seasonality
Peak June – August · quiet winters
Do’s and don’ts
Do: recommend local spots
Don’t: use emojis
✦
Writing in your brand voice…
✦
AI suggestions
1 of 3
Harbor Loft
HEADLINE
Cozy loft near the harbor
Sunlit harbor loft, steps from the waterfront
DESCRIPTION
Nice loft. Close to restaurants. Good for couples.
Wake up to harbor views in this bright, open loft. Walk to cafés and the waterfront, then unwind on the private balcony.
Approve
Edit
Regenerate
AI as a platform capability
AI that already knows the business.
AI as a shared capability across the platform, powered by persistent business context.
Design lead · Web
Read case study →
Additional work, including dashboards, reporting, scheduling, and integrations, is available to walk through in conversation.
Product design leader. Design functions,
systems, and products for complex SaaS.
Work
Web design system
Native design system
Unified Inbox
AI capability
About
About
Résumé
Contact
aln.dohotaru@gmail.com
© 2026 Alina Dohotaru
Visuals are original illustrations and do not depict proprietary product screens.