About
I design complex products, build the systems behind them, and help teams turn new technology into useful experiences.
I’m a product design leader at an enterprise SaaS company, where I lead design for a complex operational platform. Since 2021, I’ve introduced design as a formal function, built the platform’s web design system from zero, established the foundation for a separate native design system, designed the platform’s AI context layer, and led design for complex workflows and data-heavy interfaces.
Before moving into UI/UX in 2019, I spent nearly a decade in corporate communications at the National Bank of Moldova, finishing as interim head of communications. I still bring that discipline to design: clear language, high standards, and work people can trust.
Today I lead UI/UX across the company, working hand in hand with engineering and QA through delivery. As a manager, I’ve led a small team of designers, from setting direction and reviewing work to coaching their growth. I care about the conditions for good design: clear thinking, strong collaboration with Product and Engineering, reusable systems, and designers who own meaningful work.
How I lead
Decisions in the open
I run design reviews with product owners, engineers, and sometimes clients, and regular critiques with my team, so decisions are made together and early.
Feedback through questions
I give feedback by asking questions and challenging assumptions, so designers reach the stronger answer themselves rather than being told what’s wrong.
Growing designers
I grew a designer to a senior level, coaching her through building a design system and advanced Figma work like variables. When someone struggles, I step in with coaching, co-design sessions, and resources.
Partnering across the product
Product owners treat me as a partner on scope and UX decisions. I involve engineers before, during, and after design, support design QA through delivery, and established our design-to-engineering handoff practices.
How I work
Clarity over complexity
Complex products don’t have to feel complicated. I look for the underlying mental model and design around it.
Systems over one-offs
The best solution makes the next one easier. I think in patterns and foundations that scale across products.
Useful innovation
New technology earns its place by improving real work. With AI, I focus on where it genuinely helps.
Design with people
I bring design into conversations with Product, Engineering, and leadership early, when decisions are still open.
Experience
Manager, UI/UX
Streamline VRS
Jan 2026 — Present
UI/UX Product Designer (Lead scope)
Streamline VRS · Promoted to Manager
May 2021 — Jan 2026
UI/UX Designer
Direction, Inc.
2019 — 2021
Corporate Communications (Interim Head, final year)
National Bank of Moldova
2009 — 2017
Full résumé →
Outside of work
I cook, explore new places, and spend time with my family. I notice thoughtful details everywhere, from a well-made meal to a well-made interface.
Let’s talk.
Questions, collaborations, or just to say hello.
Product design leader. Design functions,
systems, and products for complex SaaS.
Work
Web design system
Native design system
Unified Inbox
AI capability
About
About
Résumé
© 2026 Alina Dohotaru
Visuals are original illustrations and do not depict proprietary product screens.
About
I design complex products, build the systems behind them, and help teams turn new technology into useful experiences.
I’m a product design leader at an enterprise SaaS company, where I lead design for a complex operational platform. Since 2021, I’ve introduced design as a formal function, built the platform’s web design system from zero, established the foundation for a separate native design system, designed the platform’s AI context layer, and led design for complex workflows and data-heavy interfaces.
Before moving into UI/UX in 2019, I spent nearly a decade in corporate communications at the National Bank of Moldova, finishing as interim head of communications. I still bring that discipline to design: clear language, high standards, and work people can trust.
Today I lead UI/UX across the company, working hand in hand with engineering and QA through delivery. As a manager, I’ve led a small team of designers, from setting direction and reviewing work to coaching their growth. I care about the conditions for good design: clear thinking, strong collaboration with Product and Engineering, reusable systems, and designers who own meaningful work.
How I lead
Decisions in the open
I run design reviews with product owners, engineers, and sometimes clients, and regular critiques with my team, so decisions are made together and early.
Feedback through questions
I give feedback by asking questions and challenging assumptions, so designers reach the stronger answer themselves rather than being told what’s wrong.
Growing designers
I grew a designer to a senior level, coaching her through building a design system and advanced Figma work like variables. When someone struggles, I step in with coaching, co-design sessions, and resources.
Partnering across the product
Product owners treat me as a partner on scope and UX decisions. I involve engineers before, during, and after design, support design QA through delivery, and established our design-to-engineering handoff practices.
How I work
Clarity over complexity
Complex products don’t have to feel complicated. I look for the underlying mental model and design around it.
Systems over one-offs
The best solution makes the next one easier. I think in patterns and foundations that scale across products.
Useful innovation
New technology earns its place by improving real work. With AI, I focus on where it genuinely helps.
Design with people
I bring design into conversations with Product, Engineering, and leadership early, when decisions are still open.
Experience
Manager, UI/UX
Streamline VRS
Jan 2026 — Present
UI/UX Product Designer (Lead scope)
Streamline VRS · Promoted to Manager
May 2021 — Jan 2026
UI/UX Designer
Direction, Inc.
2019 — 2021
Corporate Communications (Interim Head, final year)
National Bank of Moldova
2009 — 2017
Full résumé →
Outside of work
I cook, explore new places, and spend time with my family. I notice thoughtful details everywhere, from a well-made meal to a well-made interface.
Let’s talk.
Questions, collaborations, or just to say hello.
aln.dohotaru@gmail.com →
LinkedIn →
Résumé →
Product design leader. Design functions,
systems, and products for complex SaaS.
Work
Web design system
Native design system
Unified Inbox
AI capability
About
About
Résumé
Contact
aln.dohotaru@gmail.com
© 2026 Alina Dohotaru
Visuals are original illustrations and do not depict proprietary product screens.
About
I design complex products, build the systems behind them, and help teams turn new technology into useful experiences.
I’m a product design leader at an enterprise SaaS company, where I lead design for a complex operational platform. Since 2021, I’ve introduced design as a formal function, built the platform’s web design system from zero, established the foundation for a separate native design system, designed the platform’s AI context layer, and led design for complex workflows and data-heavy interfaces.
Before moving into UI/UX in 2019, I spent nearly a decade in corporate communications at the National Bank of Moldova, finishing as interim head of communications. I still bring that discipline to design: clear language, high standards, and work people can trust.
Today I lead UI/UX across the company, working hand in hand with engineering and QA through delivery. As a manager, I’ve led a small team of designers, from setting direction and reviewing work to coaching their growth. I care about the conditions for good design: clear thinking, strong collaboration with Product and Engineering, reusable systems, and designers who own meaningful work.
How I lead
Decisions in the open
I run design reviews with product owners, engineers, and sometimes clients, and regular critiques with my team, so decisions are made together and early.
Feedback through questions
I give feedback by asking questions and challenging assumptions, so designers reach the stronger answer themselves rather than being told what’s wrong.
Growing designers
I grew a designer to a senior level, coaching her through building a design system and advanced Figma work like variables. When someone struggles, I step in with coaching, co-design sessions, and resources.
Partnering across the product
Product owners treat me as a partner on scope and UX decisions. I involve engineers before, during, and after design, support design QA through delivery, and established our design-to-engineering handoff practices.
How I work
Clarity over complexity
Complex products don’t have to feel complicated. I look for the underlying mental model and design around it.
Systems over one-offs
The best solution makes the next one easier. I think in patterns and foundations that scale across products.
Useful innovation
New technology earns its place by improving real work. With AI, I focus on where it genuinely helps.
Design with people
I bring design into conversations with Product, Engineering, and leadership early, when decisions are still open.
Experience
Manager, UI/UX
Streamline VRS
Jan 2026 — Present
UI/UX Product Designer (Lead scope)
Streamline VRS · Promoted to Manager
May 2021 — Jan 2026
UI/UX Designer
Direction, Inc.
2019 — 2021
Corporate Communications (Interim Head, final year)
National Bank of Moldova
2009 — 2017
Full résumé →
Outside of work
I cook, explore new places, and spend time with my family. I notice thoughtful details everywhere, from a well-made meal to a well-made interface.
Let’s talk.
Questions, collaborations, or just to say hello.
Product design leader. Design functions,
systems, and products for complex SaaS.
Work
Web design system
Native design system
Unified Inbox
AI capability
About
About
Résumé
© 2026 Alina Dohotaru
Visuals are original illustrations and do not depict proprietary product screens.