← All work
AI as a Platform Capability
AI that already knows the business.
Designing AI as a shared capability across the platform, powered by persistent business context, rather than a set of disconnected features.
My role
Design lead for AI experiences
Team
Me + 1 designer, with product owners
Hands-on
Business context page, AI listing content
Platform
Web
Listings
42 properties
3 selected
✦ Rewrite with AI
Edit fields
Property
Headline
Status
✓
Harbor Loft
Cozy loft near the harbor
Review ready
✓
Cedar Cabin
Cabin in the woods with hot tub
Queued
✓
Pine Suite
Nice studio, close to town
Queued
Bay House
Large house for big groups
Studio 4B
Studio apartment downtown
Ridge Villa
Villa with great views
✦
AI suggestions
1 of 3
Harbor Loft
HEADLINE
Cozy loft near the harbor
Sunlit harbor loft, steps from the waterfront
DESCRIPTION
Nice loft. Close to restaurants. Good for couples.
Wake up to harbor views in this bright, open loft. Walk to cafés and the waterfront, then unwind on the private balcony.
Approve
Edit
Regenerate
Visuals are original illustrations created for this portfolio and do not depict proprietary product screens.
Every AI feature started from zero.
Without shared context, every AI interaction asks users to explain their business again: who they are, how they sound, who they host. The output arrives generic, and the editing falls back on the user.
One source of truth. Context everywhere.
I designed a central business context page: the place where a business teaches the platform’s AI assistant how it works, from its markets and seasonality to its writing style and do’s and don’ts. Whenever someone uses AI anywhere in the platform, that context comes with it, so every draft starts from what the business has already said.
✦
Business context
Teaches the AI assistant how the business works
Markets
Coastal towns · weekend getaways
Writing style
Warm, concise, and local. Never pushy.
Seasonality
Peak June – August · quiet winters
Do’s and don’ts
Do: recommend local spots
Don’t: use emojis
Shared business context
✦
Listings
Draft descriptions, titles, and OTA content
✦
Unified Inbox
Draft replies in the composer
✦
Any AI experience
Starts from the same context
One source of business context, shared by every AI experience.
AI where the work already happens.
For listings, AI drafts descriptions, titles, and OTA content, and users can update listing fields in bulk. In the Unified Inbox, AI drafts replies inside the composer. Each experience lives inside a workflow people already use, instead of sending them to a separate AI tool.
SMS
Internal note
hi maria yes early checkin is fine we will send the code thursday
Saved replies
Templates
✦ Improve with AI
Send
→
✦
Suggested rewrite
· in your brand voice
Hi Maria, early check-in on Thursday is no problem. We’ll have the loft ready by 2 PM and send your door code that morning. Safe travels!
Friendlier
Shorter
More formal
Replace draft
Regenerate
Discard
AI suggests. People decide.
The same pattern applies everywhere: AI drafts, people review, edit or regenerate, and approve before anything changes. Consistent controls make AI predictable, wherever it appears.
✦
Writing in your brand voice…
Generating
AI is working
✦
Suggested
Sunlit harbor loft, steps from the waterfront.
Approve
Edit
Regenerate
Suggested
Review before anything changes
✦ Suggested
Edited by you
Sunlit harbor loft with a private balcony, steps from the waterfront.
Edited
The user refines it
✓ Approved
Sunlit harbor loft with a private balcony, steps from the waterfront.
Undo
Approved
The user decides
One set of controls for every AI experience.
Teach it once. Use it everywhere.
Clients asked for these capabilities directly, and client beta testers and usability sessions shaped how they work. The response has been very positive, especially to teaching the AI about their business once, then putting it to work in the inbox and on bulk listing updates.
Leading the AI experiences.
I led design for the platform’s AI experiences, working with product owners on direction. I designed the business context page and the AI listing content experience end to end, and directed a designer on my team on AI in the Unified Inbox.
AI shouldn’t be a button. It should be a capability the whole product shares.
Next case study
Web design system →
Product design leader. Design functions,
systems, and products for complex SaaS.
Work
Web design system
Native design system
Unified Inbox
AI capability
About
About
Résumé
© 2026 Alina Dohotaru
Visuals are original illustrations and do not depict proprietary product screens.
← All work
AI as a Platform Capability
AI that already knows the business.
Designing AI as a shared capability across the platform, powered by persistent business context, rather than a set of disconnected features.
My role
Design lead for AI experiences
Team
Me + 1 designer, with product owners
Hands-on
Business context page, AI listing content
Platform
Web
Listings
42 properties
3 selected
✦ Rewrite with AI
Edit fields
Property
Headline
Status
✓
Harbor Loft
Cozy loft near the harbor
Review ready
✓
Cedar Cabin
Cabin in the woods with hot tub
Queued
✓
Pine Suite
Nice studio, close to town
Queued
Bay House
Large house for big groups
Studio 4B
Studio apartment downtown
Ridge Villa
Villa with great views
✦
AI suggestions
1 of 3
Harbor Loft
HEADLINE
Cozy loft near the harbor
Sunlit harbor loft, steps from the waterfront
DESCRIPTION
Nice loft. Close to restaurants. Good for couples.
Wake up to harbor views in this bright, open loft. Walk to cafés and the waterfront, then unwind on the private balcony.
Approve
Edit
Regenerate
Visuals are original illustrations created for this portfolio and do not depict proprietary product screens.
Every AI feature started from zero.
Without shared context, every AI interaction asks users to explain their business again: who they are, how they sound, who they host. The output arrives generic, and the editing falls back on the user.
One source of truth. Context everywhere.
I designed a central business context page: the place where a business teaches the platform’s AI assistant how it works, from its markets and seasonality to its writing style and do’s and don’ts. Whenever someone uses AI anywhere in the platform, that context comes with it, so every draft starts from what the business has already said.
✦
Business context
Teaches the AI assistant how the business works
Markets
Coastal towns · weekend getaways
Writing style
Warm, concise, and local. Never pushy.
Seasonality
Peak June – August · quiet winters
Do’s and don’ts
Do: recommend local spots
Don’t: use emojis
Shared business context
✦
Listings
Draft descriptions, titles, and OTA content
✦
Unified Inbox
Draft replies in the composer
✦
Any AI experience
Starts from the same context
One source of business context, shared by every AI experience.
AI where the work already happens.
For listings, AI drafts descriptions, titles, and OTA content, and users can update listing fields in bulk. In the Unified Inbox, AI drafts replies inside the composer. Each experience lives inside a workflow people already use, instead of sending them to a separate AI tool.
SMS
Internal note
hi maria yes early checkin is fine we will send the code thursday
Saved replies
Templates
✦ Improve with AI
Send
→
✦
Suggested rewrite
· in your brand voice
Hi Maria, early check-in on Thursday is no problem. We’ll have the loft ready by 2 PM and send your door code that morning. Safe travels!
Friendlier
Shorter
More formal
Replace draft
Regenerate
Discard
AI suggests. People decide.
The same pattern applies everywhere: AI drafts, people review, edit or regenerate, and approve before anything changes. Consistent controls make AI predictable, wherever it appears.
✦
Writing in your brand voice…
Generating
AI is working
✦
Suggested
Sunlit harbor loft, steps from the waterfront.
Approve
Edit
Regenerate
Suggested
Review before anything changes
✦ Suggested
Edited by you
Sunlit harbor loft with a private balcony, steps from the waterfront.
Edited
The user refines it
✓ Approved
Sunlit harbor loft with a private balcony, steps from the waterfront.
Undo
Approved
The user decides
One set of controls for every AI experience.
Teach it once. Use it everywhere.
Clients asked for these capabilities directly, and client beta testers and usability sessions shaped how they work. The response has been very positive, especially to teaching the AI about their business once, then putting it to work in the inbox and on bulk listing updates.
Leading the AI experiences.
I led design for the platform’s AI experiences, working with product owners on direction. I designed the business context page and the AI listing content experience end to end, and directed a designer on my team on AI in the Unified Inbox.
AI shouldn’t be a button. It should be a capability the whole product shares.
Next case study
Web design system →
Product design leader. Design functions,
systems, and products for complex SaaS.
Work
Web design system
Native design system
Unified Inbox
AI capability
About
About
Résumé
Contact
aln.dohotaru@gmail.com
© 2026 Alina Dohotaru
Visuals are original illustrations and do not depict proprietary product screens.
← All work
AI as a Platform Capability
AI that already knows the business.
Designing AI as a shared capability across the platform, powered by persistent business context, rather than a set of disconnected features.
My role
Design lead for AI experiences
Team
Me + 1 designer, with product owners
Hands-on
Business context page, AI listing content
Platform
Web
Listings
42 properties
3 selected
✦ Rewrite with AI
Edit fields
Property
Headline
Status
✓
Harbor Loft
Cozy loft near the harbor
Review ready
✓
Cedar Cabin
Cabin in the woods with hot tub
Queued
✓
Pine Suite
Nice studio, close to town
Queued
Bay House
Large house for big groups
Studio 4B
Studio apartment downtown
Ridge Villa
Villa with great views
✦
AI suggestions
1 of 3
Harbor Loft
HEADLINE
Cozy loft near the harbor
Sunlit harbor loft, steps from the waterfront
DESCRIPTION
Nice loft. Close to restaurants. Good for couples.
Wake up to harbor views in this bright, open loft. Walk to cafés and the waterfront, then unwind on the private balcony.
Approve
Edit
Regenerate
Visuals are original illustrations created for this portfolio and do not depict proprietary product screens.
Every AI feature started from zero.
Without shared context, every AI interaction asks users to explain their business again: who they are, how they sound, who they host. The output arrives generic, and the editing falls back on the user.
One source of truth. Context everywhere.
I designed a central business context page: the place where a business teaches the platform’s AI assistant how it works, from its markets and seasonality to its writing style and do’s and don’ts. Whenever someone uses AI anywhere in the platform, that context comes with it, so every draft starts from what the business has already said.
✦
Business context
Teaches the AI assistant how the business works
Markets
Coastal towns · weekend getaways
Writing style
Warm, concise, and local. Never pushy.
Seasonality
Peak June – August · quiet winters
Do’s and don’ts
Do: recommend local spots
Don’t: use emojis
Shared business context
✦
Listings
Draft descriptions, titles, and OTA content
✦
Unified Inbox
Draft replies in the composer
✦
Any AI experience
Starts from the same context
One source of business context, shared by every AI experience.
AI where the work already happens.
For listings, AI drafts descriptions, titles, and OTA content, and users can update listing fields in bulk. In the Unified Inbox, AI drafts replies inside the composer. Each experience lives inside a workflow people already use, instead of sending them to a separate AI tool.
SMS
Internal note
hi maria yes early checkin is fine we will send the code thursday
Saved replies
Templates
✦ Improve with AI
Send
→
✦
Suggested rewrite
· in your brand voice
Hi Maria, early check-in on Thursday is no problem. We’ll have the loft ready by 2 PM and send your door code that morning. Safe travels!
Friendlier
Shorter
More formal
Replace draft
Regenerate
Discard
AI suggests. People decide.
The same pattern applies everywhere: AI drafts, people review, edit or regenerate, and approve before anything changes. Consistent controls make AI predictable, wherever it appears.
✦
Writing in your brand voice…
Generating
AI is working
✦
Suggested
Sunlit harbor loft, steps from the waterfront.
Approve
Edit
Regenerate
Suggested
Review before anything changes
✦ Suggested
Edited by you
Sunlit harbor loft with a private balcony, steps from the waterfront.
Edited
The user refines it
✓ Approved
Sunlit harbor loft with a private balcony, steps from the waterfront.
Undo
Approved
The user decides
One set of controls for every AI experience.
Teach it once. Use it everywhere.
Clients asked for these capabilities directly, and client beta testers and usability sessions shaped how they work. The response has been very positive, especially to teaching the AI about their business once, then putting it to work in the inbox and on bulk listing updates.
Leading the AI experiences.
I led design for the platform’s AI experiences, working with product owners on direction. I designed the business context page and the AI listing content experience end to end, and directed a designer on my team on AI in the Unified Inbox.
AI shouldn’t be a button. It should be a capability the whole product shares.
Next case study
Web design system →
Product design leader. Design functions,
systems, and products for complex SaaS.
Work
Web design system
Native design system
Unified Inbox
AI capability
About
About
Résumé
© 2026 Alina Dohotaru
Visuals are original illustrations and do not depict proprietary product screens.
Alina Dohotaru
← All work
AI as a Platform Capability
AI that already knows the business.
Designing AI as a shared capability across the platform, powered by persistent business context, rather than a set of disconnected features.
My role
Design lead for AI experiences
Team
Me + 1 designer, with product owners
Hands-on
Business context page, AI listing content
Platform
Web
Listings
42 properties
3 selected
✦ Rewrite with AI
Edit fields
Property
Headline
Status
✓
Harbor Loft
Cozy loft near the harbor
Review ready
✓
Cedar Cabin
Cabin in the woods with hot tub
Queued
✓
Pine Suite
Nice studio, close to town
Queued
Bay House
Large house for big groups
Studio 4B
Studio apartment downtown
Ridge Villa
Villa with great views
✦
AI suggestions
1 of 3
Harbor Loft
HEADLINE
Cozy loft near the harbor
Sunlit harbor loft, steps from the waterfront
DESCRIPTION
Nice loft. Close to restaurants. Good for couples.
Wake up to harbor views in this bright, open loft. Walk to cafés and the waterfront, then unwind on the private balcony.
Approve
Edit
Regenerate
Visuals are original illustrations created for this portfolio and do not depict proprietary product screens.
Every AI feature started from zero.
Without shared context, every AI interaction asks users to explain their business again: who they are, how they sound, who they host. The output arrives generic, and the editing falls back on the user.
One source of truth. Context everywhere.
I designed a central business context page: the place where a business teaches the platform’s AI assistant how it works, from its markets and seasonality to its writing style and do’s and don’ts. Whenever someone uses AI anywhere in the platform, that context comes with it, so every draft starts from what the business has already said.
✦
Business context
Teaches the AI assistant how the business works
Markets
Coastal towns · weekend getaways
Writing style
Warm, concise, and local. Never pushy.
Seasonality
Peak June – August · quiet winters
Do’s and don’ts
Do: recommend local spots
Don’t: use emojis
Shared business context
✦
Listings
Draft descriptions, titles, and OTA content
✦
Unified Inbox
Draft replies in the composer
✦
Any AI experience
Starts from the same context
One source of business context, shared by every AI experience.
AI where the work already happens.
For listings, AI drafts descriptions, titles, and OTA content, and users can update listing fields in bulk. In the Unified Inbox, AI drafts replies inside the composer. Each experience lives inside a workflow people already use, instead of sending them to a separate AI tool.
SMS
Internal note
hi maria yes early checkin is fine we will send the code thursday
Saved replies
Templates
✦ Improve with AI
Send
→
✦
Suggested rewrite
· in your brand voice
Hi Maria, early check-in on Thursday is no problem. We’ll have the loft ready by 2 PM and send your door code that morning. Safe travels!
Friendlier
Shorter
More formal
Replace draft
Regenerate
Discard
AI suggests. People decide.
The same pattern applies everywhere: AI drafts, people review, edit or regenerate, and approve before anything changes. Consistent controls make AI predictable, wherever it appears.
✦
Writing in your brand voice…
Generating
AI is working
✦
Suggested
Sunlit harbor loft, steps from the waterfront.
Approve
Edit
Regenerate
Suggested
Review before anything changes
✦ Suggested
Edited by you
Sunlit harbor loft with a private balcony, steps from the waterfront.
Edited
The user refines it
✓ Approved
Sunlit harbor loft with a private balcony, steps from the waterfront.
Undo
Approved
The user decides
One set of controls for every AI experience.
Teach it once. Use it everywhere.
Clients asked for these capabilities directly, and client beta testers and usability sessions shaped how they work. The response has been very positive, especially to teaching the AI about their business once, then putting it to work in the inbox and on bulk listing updates.
Leading the AI experiences.
I led design for the platform’s AI experiences, working with product owners on direction. I designed the business context page and the AI listing content experience end to end, and directed a designer on my team on AI in the Unified Inbox.
AI shouldn’t be a button. It should be a capability the whole product shares.
Next case study
Web design system →
Product design leader. Design functions,
systems, and products for complex SaaS.
Work
Web design system
Native design system
Unified Inbox
AI capability
About
About
Résumé
© 2026 Alina Dohotaru
Visuals are original illustrations and do not depict proprietary product screens.